Planning A Banner Ad

Planning of a web banner campaign requires time and effort but generates good return on investments. For planning a banner campaign, you need to first research the sites where your banner would receive maximum exposure to the targeted audience in minimum costs. You can do this by checking out the links which come up on major portal on query search of keywords pertaining to your advertisement. You also need to distinguish that whether or not your targeted audience can be approached on either large portal sites or industry specific sites.

Next step of planning involves contacting the websites on which you want banner space. The website representatives will provide you with their rate cards as well as banner placement options. You should make sure that you have their phone number to contact during business hours for the least. Do not rely on online communication. Later step involves the banner guidelines such as maximum file type, design restrictions, shockwave, deadlines etc. Be sure to go through each and every one of them.

The next planning step of a banner ad campaign involves researching special rates offered by different websites such as discounts on more banner space. The second stage of planning banner ad campaigns involves getting everything written down with no loop ends. For instance, these formalities include at what time your banner will be put on the website and when it will be replaced. The last stage involves keeping up to date with banner statistics such as its CTRs.